Deus Ex Machina, contrary to what I expected, isn’t another coffee shop. Deus is a lifestyle brand. They sell coffee and serve amazing Californian food in the ground floor, sell their own clothing line on the second floor, have a collection of leather goods, organise movie nights, DJ nights, and also sell craft beer in the evening. I wouldn’t be surprised if they had their own music label and banking society. I understand this in one simple way: rather than focusing your business in making one specific product, focus your business catering for one specific niche customer.
We walked around Omotesandō. Met with a friend travelling around Asia, Jiran. Had lunch. And now I’m back in the café to study Japanese. The photo above was taken at the top of the Tokyu Plaza in Omotesandō.